Hey Edge Fitness.
We built you
two things.
A South African–native gym management platform, and a modern replacement for your website. Both custom-built on the back of three weeks of research into your members, your billing pain, and your competitors. Both ready to sign into right now.
Edge Fitness Hub
A custom gym CRM replacing ClubManager Central, ClubLink, and PTinMyPocket with a single, SA-native platform. DebiCheck-aware, WhatsApp-first, CPA-compliant.
+ 4 more modules inside
edgefitness.co.za v2
A hand-coded replacement for your current WordPress site. Faster, darker, bolder — with your real brand identity centre-stage. Public schedule fixes the email-only gap.
Why we did this
SIX THINGS
WE FOUND IN THE RESEARCH
Every module in the Hub is a direct response to a real complaint Edge Fitness members are publicly leaving on HelloPeter, Google Reviews, and Facebook. Scroll the list — if any of these don't ring true, we'd love to hear why.
13% unpaid debit rate
SA gyms lose ~R40 per R300 billed. DebiCheck-aware engine with auto WhatsApp recovery closes the gap.
Nobody uses WhatsApp properly
Itensity, Octiv, Mindbody — none have native WhatsApp Business API. We built yours as the primary channel.
Class schedules emailed manually
Members currently email join@edgefitness.co.za to get a timetable. We publish a public link per club.
Cancellation = 'a nightmare'
Every Edge HelloPeter complaint mentions it. CPA-compliant self-service with a transparent penalty calc.
Dual-app fragmentation
ClubLink + PTinMyPocket split the member experience. One unified hub replaces both.
Load-shedding blind spot
Revenue loss during outages is invisible today. We quantify it and surface it in your Reports tab.
Next steps
SHIP IN 30 DAYS
Both the Hub and the website are already built. These timelines assume you say yes and we start Monday.
Week 1 · Data Import
We import your ClubManager Central member database, bank mandates, and class schedules. No member-facing changes yet.
Weeks 2–3 · Integration
We wire up Netcash for live DebiCheck, WhatsApp Business API for messaging, and deploy the new website to staging.
Week 4 · Go Live
Staff trained, members migrated, new site live at edgefitness.co.za. Old stack stays on as read-only fallback for 30 days.
Investment
R240k build · R18k/month ongoing
One-time build covers the Hub + website + data migration + staff training. Monthly covers hosting, support, continuous improvement, and WhatsApp Business API fees.
Based on the 13% unpaid debit rate research, recovered collections alone should pay this back in under 3 months.
Your point of contact
Jarryd Phillips
CEO, Lumanaire
Proposal valid until
15 May 2026
Then we pitch it to the next gym chain.