Reports & Analytics
ARPM · churn cohorts · collection success · load-shedding impact
ARPM
R395
Per active member
Lifespan
14.2mo
↑ 0.8mo vs SA avg
Monthly Churn
6.4%
Industry: 5–10%
Load-Shed Loss
R42k
Est. last 30d
Collection Success by Debit Day
Day 1 (70 members)86%
Day 10 (69 members)84%
Day 15 (69 members)87%
Day 20 (67 members)86%
Day 25 (62 members)84%
Day 30 (83 members)85%
💡 Insight: Day 25 outperforms — aligns with majority salary deposit timing.
MRR by Club (Top 10)
MthathaR13k
MenlynR13k
GonubieR13k
Tyger ValleyR13k
CenturionR11k
ClaremontR11k
QuigneyR10k
Sea PointR9k
FourwaysR9k
WalmerR8k
Tier Distribution
Student
52
12% of roster
Standard
190
45% of roster
Flex
118
28% of roster
Platinum
60
14% of roster
Churn Cohort (Last 6 Months)
6 months ago5.2%
5 months ago5.8%
4 months ago6.4%
3 months ago5.2%
2 months ago5.8%
1 months ago6.4%